Influencer Marketing is a type of marketing where certain individuals spread a good word about the brand and actively advertise it. These influencers have the authority and knowledge to influence purchase decisions. Not only do influencers bring their respective audience, but they also bring in their audience’s networks as well. Because of the loyalty of their audience, influencers have the ability to drive traffic to your site, increase social media exposure, and ultimately get your product selling to more and more new customers. Here are five reasons why you should change your mind about influencer marketing!
5. Higher returns
Influencer marketing brings in high-quality customers. Brands can get more ROI by investing less in adverts and more into building their team of influencers. Studies show that Influencer Marketing generates up to 600% ROI on every dollar spent. That’s more than the profits the brand studied in the report was raking in. Consumers today view content from influencers much longer and are more willing to engage with meaningful content while they go about skipping ads.
4. Social Media is omnipresent
An average web surfer spends about 1.7 hours online daily and out of that, more than 3/4th of the time is spent on social media platforms. Social media sites have become a black hole when it comes to time. Consumers are busy scrolling through their news feed, checking notifications, keeping up with their friends and following brands that are a part of their life, trying to make their presence felt all the time. Unlike a store, the internet never shuts down! There’s always someone, somewhere talking about your brand on the internet. Social Media never sleeps.
3. Turning a Blind Eye to Advertisements
When was the last time an ad on Facebook made you jump up and buy a product? In fact, advertisements on social have caused more nuisance than a help. With millions of ads stalking consumers on the internet, it has reached a saturation point. People ignore these ads faster than they would ignore an ex. With a host of remarketing, affiliate, display and search ads following you on every site, it is not surprising that a lot of people use ad blockers.
2. Word of Mouth is the game
Word of mouth marketing existed when social media didn’t and it prevails even today. Word of mouth is much more likely to trigger a purchase than traditional advertising. Even today, people trust friends and relatives and their experiences more than an ad which is trying to just make a sale. In a competitive world of multiple brands under each category, the one that gets talked about the most, wins!
1. Influencer marketing is a data mine of consumer insights
Social media is a storehouse of information. With a click of a button, we can find out who has the highest followers, who has the most ‘likes’ and what is trending today. Unlike traditional advertising, marketers can now reach the right kind of people instead of blindly aiming in the dark and getting vague results because every move on the digital platform can be tracked through data. Armed with a host of listening and social tools, brands can listen to the buzz around them and identify who’s creating the chatter, track impressions, engagement, conversions, and brand mentions. This allows them to identify potential influencers who can work towards promoting the brand and act as an indirect sales force for them. So, go ahead and build your team of influencers.