A decade ago, blogs were flourishing and many people were using them as their personal diary – a virtual space where they could share their thoughts, experiences, ideas, and skills in written form.
With the Internet and web getting revolutionised, blogging also evolved eventually. But now, we often read that blogs are dying and only the video medium has the future. But that’s just a myth.
With the invention of the Internet, were books dead? With the invention of mobile phones, are PCs and laptops dying? Books do as good as the Internet, and we mainly depend on laptops and PCs for work. These are just the evolved formats of our old techniques and methods.
In the same way, many mediums of conveying a message like videos, podcasts, or memes can come and trend, but that doesn’t mean it’s an end to the era of blogs. In fact, in the last couple of years, we have seen tremendous growth in the ways to monetise blogs and it has evolved from a hobby to a potential profession.
So to answer ‘are blogs dead?’ It is a definite no. But yeah, the old blogging methods and practices have definitely seen their end.
Blogging has evolved from what it used to be a few years back and it is still changing even today. So as a blogger, you should continue to evolve with it to stay in the trend and grow eventually.
Also, if you are thinking of starting a blog but are still skeptical about it, this blog post is for you! We have listed down the old blogging techniques you need to forego and a few new-age blogging trends that you can incorporate to have a successful blogging journey.
Is it too late to start blogging in 2022?
If you are a content creator and want to start blogging in 2022, it is normal to think about its relevance and question its benefits and returns. Let’s look into a few statistics that might answer your questions.
A source says that out of 1.9 billion websites alive today, 600 million are blogs. And in those, over 6 million blog posts are published daily. And 77% of active internet users still read blogs every day.
As mentioned earlier, blogging has changed to purpose-oriented publishing rather than a space that holds the author’s thoughts, experiences, and ideas. More than individual blogs, many businesses now leverage blogs to increase their website traffic and find leads.
But, it doesn’t mean that there is no scope for personal blogging. You can start your personal blogs by niching down to a particular niche. For example, you can start a traveling blog if you travel a lot and want to publish blogs on your travel experiences.
In the same way, you can also start writing blogs about lifestyle, cooking, food, health, fitness, philosophy, relationship, or fashion. These niches are personal yet have enormous scope for blogging that can generate income.
So blogging is very much relevant even today and you are good to start your blog once you decide on your niche.
Sailing in the dead sea: 5 Blogging techniques that no longer work
Here are the five old blogging techniques that you should refrain from using. If you still are using them, you need to stop right now as these hacks are dying.
Clickbait headlines
Enticing headlines are gimmicks to make readers click and read through the article. The clickbait title can be anything from gossip, shocking, unachievable or something undoable title that is wildly exaggerated. Gone are those days when people open and read the blog out of curiosity. Nowadays, people look for an authentic title, subject, and a well-researched valuable article.
Blogging about personal life
A decade back, people used blogging as a personal online diary to record their day-to-day experiences, thoughts, and ideas. It doesn’t work anymore. People prefer gaining some kind of value and knowledge from blog posts. So it’s better to publish blogs that have some purpose that serves ordinary people rather than any personal stories.
Blogging about everything
Selecting a niche and continuously publishing in that niche is essential. You can’t keep talking about everything. You need to choose a genre you like, have interest, knowledge, and experience and start blogging on it. It will help you become an expert and gain authority in that niche.
Quality over quantity
Most authors used to publish blogs on an everyday basis. But not that’s not necessary. You should plan and publish quality articles at regular intervals. You can take time to research, curate content, write and then publish. Always remember the quality of the blogs is more important than the number of posts.
Average blog post length
There used to be no such average blog post length in the past. Bloggers used to convey their message at the length they wanted. But now, the length matters. The average length of a blog can be between 800 to 1400 words. While reading a blog post, it can take time from 3:30 to 6:00 minutes. Blog post length is not a rule, but the average length will help the blog post gain reader’s attention and rank high on google.
Future of Blogging: 5 upgraded blogging techniques and trends
Trends and techniques in blogging evolve and change each day. We have listed the essential techniques that will help you rank your blog top in search engines in 2022.
Content is king
We all would have come across this quote very often. It is a fact that in 2022, success on the Internet and the web world is only possible with good content. So to have a successful and potentially earning blog, you should concentrate on providing valuable content.
Your articles should be good enough to drive organic traffic, which is only possible when you know your target audience’s pain points and provides solutions to those problems through your blog posts.
Also, have your own style of writing and improve your copywriting skills. Concentrate on the language tone and readability as well.
Optimise your blog
Optimising blog posts are an essential element to rank in google’s first few search results. You have to concentrate on the on-page and off-page SEO along with keywords. Whenever possible, interlink your other blog posts, as it will divert traffic to your other blogs too.
Build your personal brand
As a blogger, you need to build your personal brand along with gaining experience and authority in your niche. As you gain visitors and regular readers to your blog, start engaging with them.
Gradually this process will help you create your community, which will help you build your personal brand. Building your personal brand will help you establish yourself as an expert in your niche and you will potentially start earning a regular income at that stage from blogging.
Leverage other platforms and media forms
It is necessary to use social media platforms to build your personal brand and can also promote your blog posts. You can post snippets of your articles on social media and post a link to your blog in the caption.
You can also add images, videos, podcasts, and memes to your blog post to make them more attractive. And also you can also repurpose your blog post’s content into other media forms such as videos or podcasts.
Use email marketing
When people visit your blogging site, they can subscribe to your blogs with their mail addresses. You can also create some valuable resources as freebies and generate email leads. Once you have generated the leads, you can send snippets of your article and provide the link to the blog post. People who want to read the entire article will visit your blog.
So, is blogging dead?
No, it just evolved. We hope you will also agree with this as you read through the article. If you are thinking of starting a blog, you are not late. You can start right now with the techniques and trends we have mentioned above. If you can crack through the evolving trends, we are sure you can grow well in 2022 and beyond!
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