Ever wondered how much content is created every day? As per a report of Statista, the total amount of content produced, copied and consumed globally has reached 64.2 zettabytes in 2020 and will be reaching 180 zettabytes by 2025. And that’s huge!
You may produce hundreds of content and consume thousands of content every day as content creators. The Internet is loaded with information, and as a content creator, you have to fight your place to be at the top of the search engine results.
Your audience might feel lost in the ocean of information, overwhelmed with content and even feel exhausted. Constantly consuming and engaging with content will make them feel worn out. As a creator, you can make your content engaging and interactive and help your audience stay away from content fatigue!
How can you get your audience to feel different? How can you reignite their excitement? We have explained content fatigue and listed down six tips that can help you keep your audience free from it.
What is content fatigue?
Content fatigue is a concern that arises when a person gets tired of reading the same content over and over. It is usual and natural for your audience or you to feel burnout, exhausted and bored to consume content from you every day or for you to create content regularly.
But as a creator, content fatigue can be a real issue in your life. You want your audience to discuss, engage, reshare and play around with your content. So if you don’t create content that can grab their attention, interaction will not happen. If you’re not providing your audience with new, relevant content, they’re going to get tired of you. And they’re going to stop consuming your content.
6 Tips That Can Help Content Creators Overcome Content Fatigue
You can always entertain and educate your audience by proving real value. By doing so, your content will receive the traffic, attention and engagement it deserves and help you grow as a creator. These six tips will make your content more interesting, engaging, and interactive so that you or your audience will never face the issue of content fatigue again.
Concentrate on quality over quantity
Focus on providing useful, clear and concise information. While providing as much content as possible is good, it’s more important to provide high-quality content. Quality is the only way to make your content stand out and capture attention in the sea of content. For example, instead of posting a carousel post multiple times a week, you can publish one post with good information that is well written and designed.
Brainstorming lets you think more freely and increases the richness of content ideas. Every time you plan your content, do it after discussing it with a group of people, including your teammates, peers and followers. It will bring diversity to your content and help you create unique content. You can also brainstorm with your audience online to understand their problems and provide them with solutions via your content.
Refresh content creation plan
It is good to have a long term content strategy, but it should be flexible and adaptable to the new trends, needs and changes. Every month audit your content plan and try to refresh it with new ideas you have. Once the content plan is finalised, stick to it without any changes. Having a concrete content plan/calendar will make your work easier. Always include your peers and audience while planning your content strategy; it will help you provide relevant content to your community.
Follow influencers, experts and thought leaders
Follow influencers, experts, and thought leaders in your niche to grow and upskill. When you run out of content ideas, you can get inspired by them. As a content creator, you should be ready to read, watch and consume content. Also, you can learn how they are engaging with their audience. But make sure you add your input into the spark you get from others’ content, as you should never directly copy or paraphrase them.
Action-oriented content plan
Your content plan must always be action-oriented. It should have scope for audiences to engage and interact around it. It will increase the overall content experience that you provide.
Action-oriented content is one of the main elements that will help your audience overcome content fatigue. If your community interacts, shares, and engages with your content, social media platforms will also help your content reach more people.
Appreciation and gratitude
Your content can’t always be about you, your skill/business or any other subject. It should also include your followers, fans and audiences. Appreciating them and showering your gratitude upon them through your content will help you stay close to your community. Show that you are thankful to them for trusting you and your content and engaging with you.
You can provide your audience with free material, tools, newsletter or any other value add as a token of appreciation. You can also be there for them whenever they need your support and expertise. It will also help you maintain a meaningful connection with your community.
Content fatigue is real, and it can turn out to be a bigger problem if left unaddressed. So always be ready to consume content to get inspired and create content enthusiastically, which inturn will help your community and even you stay away from content fatigue!
Even after that, if you are feeling stuck, reach out to other content creators, experts, and peers in your industry. Collaborate with them to create content together.
We at TagMango have created a co-working space, Creator Pad, exclusively for creators, where creators can socialise and collaborate with each other. This co-working space has endless possibilities for inspiration, and it will help you come up with unique content ideas. TagMango provides creators with a platform to host workshops and also courses, thereby helping them monetise their skills sets and expertise.