The most important metric brands use while selecting influencers they want to collaborate with is the Instagram Engagement rate. Not specifically the likes or comments, but the reach, the impressions, the actions usually taken from your posts on Instagram etc.
With a large number of influencers and users falling prey to using the services of bot/fake followers – the need to have an authentic and good engagement rate is super important! Why buy Instagram likes or fight for high Instagram followers, when you can do all this authentically and organically?
TagMango has come up with some tips and tricks which will help you in gaining a better engagement rate than before! Do read the blog till the end for the same.
Tips to increase Instagram Engagement rate –
1. Quality of Content
You have probably heard this time and again, and the importance of this can’t be expressed enough. Instagram is a visual-centred app. The core of the app is based on aesthetics and quality.
Whenever you come across a good post, you’ll stop, stare and definitely click on the like button. It’s an innate human tendency to appreciate beautiful things – whether they are pictures, quotes, animations etc.
The visual quality of your posts and feed, preciseness of the caption give an idea of the kind of content you create and how good are you, so always pay special attention to that!
2. Use interactive captions
Whether you’re promoting a brand, or just putting up a regular picture, try putting up questions addressed to your audience in the captions. To illustrate, if you’re promoting a nutritious chocolate brand, you can end your caption with the question – ‘So what do you do to get your daily dose of nutrition and taste?’ Or, if you’re uploading a picture of when you were travelling, you can put up something like – ‘Where do you want to go for your dream vacation?’ etc.
The idea behind putting up interactive and thought-provoking captions is that it gauges the audience interest and stimulates them to comment and even view other comments. Be creative with your captions and you will eventually see how they help you grow your engagement.
3. Engage with other influencers
When you grow any business, it is very important to network and connect with other companies in your niche. Influencer marketing is no different.
Exploring Instagram and engaging with other influencers helps in building credibility and opens up a chance to engage with more people on Instagram. As the Instagram followers of other influencers take notice, they will follow and engage with your posts as well!
Like the comments and tag these influencers often. Giving fast and positive feedback increases visibility and trust, allowing you to increase your followers and your engagement rate.
4. Use relevant hashtags
Here’s a goldmine which can help generate tons of organic traffic on your post every day – using relevant hashtags! Every Instagram influencer who knows the importance of building an Instagram audience uses hashtags to increase profile visibility and engagement.
It is thus, super important to use a relevant set of hashtags and keep on the lookout for trending ones to add to your caption.
However, it is important not to be overzealous with Instagram hashtags – don’t go on a random spree adding irrelevant hashtags. Research what’s trending, how it is relevant to your picture and add them. This will help in spreading your reach far and wide!
5. Keep up with the trends
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Regularly check Google Trends to get inspiration if you’re a general creator -
Example of a viral Instagram trend
Things go viral or trending on social media platforms because a sizable amount of people are talking about it. Being a part of this limelight will not only help increase Instagram engagement but also help you boost your Instagram followers and reach.
Always be on the lookout for trending formats, what other influencers are doing to keep their content fresh, regularly checking Trends24, Google Trends, All Hastags and other pages which can you give you a list of what is trending on social media platforms.
6. Create videos
Important fact, an internet content consumer spends 84 minutes on an average watching videos every day.
People love seeing video content as it feels authentic, real and because it connects to you better. Therefore, creating videos is highly important for increasing Instagram engagement and impressions.
If you’re someone who is shy, start by making simple videos, Tik-Toks, mimics, lip-sync videos etc. Once you get comfortable, you’ll be a pro in no time!
7. Be consistent but don’t over-post
You should aim to put up at least one piece of content every day. And regularly put up stories as well. This is important to let your followers know what you’re up to and have an insight into your life as an influencer.
However, don’t go on a mad Instagram posting spree, putting out 5-6 pieces of content in a day. This can do more harm than good as it will cause a feed clutter on your user’s feed (which nobody likes) and also reduce the number of likes/comments you will be able to drive to your Instagram feed. Also, you might hit content saturation very soon!
The freshness of your content is very important.
8. Conduct giveaways
A wise man once said, “You need to lose something in order to achieve something.”
People love gifts, especially when it comes from people they love to follow. Giveaways are ‘growth-hacks‘ so to speak, to increase your presence and get your numbers for a brief period.
Giving regular giveaways can help you grow your Instagram engagement and help increase followers and likes.
Hope this helps you drive your engagement for the better and aids you in becoming gan awesome Instagram influencer! Use the above techniques and boost your engagement rate!
If you want to know how to increase your Instagram followers organically, don’t forget to read our blog post we curated specifically for that!
