People who work in creative fields or any niche benefit greatly from workshop leadership skills. A well-run workshop is an invaluable resource for generating an additional income stream, sharing your expertise with the world, and also in building a community. With TagMango, your workshop can be monetised while retaining its uniqueness and creativity. Prioritising exceptional outputs in your workshop leads to great earnings.
But what sets apart a basic workshop and a good workshop? With that in mind, here are a few things you need to include in your process to make it successful.
But first, let’s understand what a workshop is!
What is a workshop?
Image source: Pexels
A workshop brings together a group of people to engage in an organised discussion or a learning experience. Group interaction, active learning, and brainstorming may all be the emphasis of a workshop. As a rule, it includes a facilitator and a group of people participating in a conversation.
There are a variety of subjects that may be covered at a workshop, it could be a specific skill or how-to information or anything you as a subject expert have domain knowledge and expertise of. Participant comprehension may be tested via practice tasks. And some are even more interactive and involve workbooking, on-spot team participation, and more.
What are the Ingredients Of A Good Workshop?
Here are the main ingredients that can make your workshop a success:
Identify workshop subject
You need to identify your workshop subject before you start offering your services. Understanding your target audience is key as it will help you develop an outline or presentation. A creator should draft an outline/presentation of what he/she/they intends to educate others to simplify their services. You should also look at what your competitors have to offer and the hot subjects in your industry before coming up with new ideas for your next workshop.
TM Suggests: We suggest you pick your niche according to what you excel at, at what you have spent years experting and learning. For example, a stock market trader should ideally conduct a workshop in the finance area rather than a baking workshop (which a baker with tonnes of experience should). Hey, but if you are a Jack of all trades then go ahead and conduct what you are extremely good at!
Content planning and creation
Once you’ve settled on a workshop subject, you may begin developing workshop content. In the planning stage, consider the following:
- Will experts in the field present the workshop content?
- How long will the workshop last?
- What would be the best format for the workshop?
- What do you think the attendees will remember the most from your presentation?
- Next, figure out the content style of the workshop – Videos, textual courses, tests, presentations, and interactive simulations.
- Once the session is over, do you have any suggestions for how attendees might continue their education on the subject?
When you have chalked out a cohesive plan for all the questions and thoughts above, begin your creation stage.
TM Suggests: Before starting out with content planning and creation stage, interact with your audience or your community, ask them what they would like to learn about. You can even use web tools like Answer The Public and find out what content people want to consume. Once you have this approach in mind, you will be creating content for an already existing audience.
Decide on the appropriate medium
After you have thought about your workshoo subject and have a outline ready, decide where and how do you want to conduct your workshop. Will it be online or offline?
There are a plethora of tools at available your disposal to help you present a practical online workshop, including TagMango, Zoom, GoToMeeting, Crowdcast, and various learning management systems (LMSs).
You can also choose to conduct a physcial workshop where you get to interact with your audience in person. When utilising offline or physical venues, be sure there isn’t much distractions. When it comes to a offline workshop, there are a few things you have to keep in mind like, an engaging and interactive class; standees; networking opportunities; snacks, learning materials, and more.
TM Suggests: TagMango is the simplest tool for you to conduct workshops and courses. We have built a robust platform with features that helps you conduct your workshop or host your course with utmost ease. Creators have been successfully and seamlessly conducting workshops on our platform and monetising themselves.
Determine the price
There are two approaches here. You can either conduct a free workshop or a paid one. Your workshop’s aim will help you decide whether it should be free or not. If your goal is to get more subscribers and get your brand in front of a bigger audience, you may decide that offering your services for free is the best choice. A paid workshop may be ideal for offline ones if you have highly specialised information and a devoted audience prepared to pay or attend it.
TM Suggests: You should definitely go for a paid workshop but also offer your attendees a value for their time and money in terms of freebies, resources and making the workshop packed with information and learnings they will not get anywhere in the market. A nominally priced workshop is what most subscribers think is worth signing up for. But there is also a large segment of people who are willing to pay premium prices for premium learnings. You decide how you wish to price your product depending on various factors that drive your decision to conduct the workshop.
One of the most important steps to a successful workshop is how well you market it. You have created a great product but if no one knows about it, then how will you drive sales?
As a Creator, you should adept yourself with some self-marketing tips. One of the best ways to market your workshop is to reach out to your present list of email subscribers. As an additional option, you may want to create a special landing page that clearly outlines your workshop’s date, time, what are you offering, why should anyone attend and other relevant facts.
Do not miss out on promoting it on Social media networks. You can also look at paid media, content marketing, and word-of-mouth too. All of these work well to drive visitors to that website.
Remember to engage regularly with your subscribers through email marketing. After they have registered for your workshop, send them welcome emails and even emails to keep them abreast with what’s the status and stage at which the workshop is. Subtly, stay relevant and fresh in their minds and encourage them to come.
TM Suggests: Creators on TagMango can easily send personalised emails to their subscribers, and even launch several email and WhatsApp campaigns. One of our most loved features is Mango Websites, which is a drag-and-drop landing page builder that lets one create an attractive landing page of their offering to better their conversion rate.
When a subscriber is purchasing your service, make sure the payments are done in a professional fashion and are easy for you to retrieve. You can opt for online payment as there are many payment gateways available in this digital age.
TM Suggests: The payment system on TagMango is too simple to handle and we take care of all your hassles. You just have to create your offering, the rest is taken care of by us. Creators get a complete overview of their earnings and can withdraw payments to their bank accounts with simply a click.
What are the benefits of Online Workshops?
Some of the advantages of online workshops as compared to offline ones are as follows:
Convenience: You may deliver online training to anybody at any time and from any location by putting your offering in an online format.
Better reach: Online communication allows you to reach more people at one go. It is possible to expand your reach and attract new subscribers by conducting online workshops.
Opens a revenue stream: Pre-recorded content or live snippets can be monetised, which is an additional stream of income.
Boosts reputation: Regularly conducting workshops places you as an industry expert in your niche and ups your reputation in society.
Creating and conducting a workshop is the easiest way to monetise your skills and knowledge. Hundreds of creators are monetising themselves by hosting their workshops and courses on TagMango. We are bridging the gap between a creator and their community. Come sign up now and start your monetisation journey!
With inputs from Rachna Srivastava