Looking to create an identity on social media and a personal brand for yourself? Here are 7 ways in which you can do this!
What is Personal Branding?
When an individual attaches his/her personal goodwill to a product/service in order to increase its value in the market and to promote it on a large scale, it is known as Personal Branding. The core is to use your uniqueness, to provide value to others and monetise it.
Why is Personal Branding so important?
Let’s say you’re a marketing executive in a company, and your company has given you the job to create a blog for it. You go online to search for keyword tools and ideas. You get thousands of options, but which one will you be inclined to use?
Of course Neil Patel and his tool – Ubersuggest.
It’s because, over the years, Neil Patel has built a super successful brand for himself. He is the leading name you’ll find when you search for the term ‘online marketing‘ on Google (try it for yourself!)
That is the power of having a personal brand – you’re already miles ahead of your competitors.
Okay, Neil Patel is pretty big. I’m just a small influencer. How can I reach there?
Simply because even Neil Patel, Gary Vaynerchuk, Jodan Belfort, Lilly Singh, Sadhguru and all of the world’s biggest Personal Brands all started in the same small place as you did!
With the world being more connected than ever and social media consumption having risen dramatically over the years – if you’re ready to put in the work, the time and the value – You will surely be able to create an insane Personal brand for yourself and monetise your uniqueness!
And the best part? You can create a personal brand on any platform of your choice! Whether it is Linkedin, Instagram, Facebook, YouTube, Tik-Tok or even Quora! Content is pervasive across all mediums now – and you can be omnipresent across all of them while specialising in one!
Still wondering how to create a personal brand?
We got you covered! Here are some tips which should aid you in creating and maintaining your Personal Brand –
1. Find a niche and focus on it
You must be getting hundreds of things you’re good at – Motivation, comedy, entrepreneurship, fashion etc., but your personal brand must be something you specialise in. This specialisation should be your niche.
How to know what this is? Introspect and find out that one thing you’re better at, and you’re passionate about, more than 80% of the people you personally know. Then see how much knowledge you already have in it and if you can monetise it. Once you have analysed thoroughly, you’re ready to begin!
2. Pick a primary social medium
Like we said earlier, you can pick any medium to build your personal brand in! But there are certain mediums which might suit a specific content line better.
For instance –
If you want to build a personal brand in the Fashion industry and will mostly consist of pictures, Instagram might work best.
For Entrepreneurship based influencers, LinkedIn will be the better option.
However, do remember that you should be present on all social media handles, as consumer interest is no more linear but cross-platform. Having a multi-faceted presence will help increase your reach better.
3. Create a website
To avail your services, your followers should be able to reach out to you with a click of a button – which directs them to your website.
Don’t get overwhelmed! Creating a professional website is super easy thanks to website builders like WordPress, Wix.com etc. And you’ll see how all Influencers looking to create a personal brand have built a marketing business online through their personal websites.
Having a personal website exudes professionalism and can help in building user trust and credibility. Additionally, ensure your website is rich with content about who you are, what you do and most importantly – What do you offer that nobody else does. Once you have all three things set, you’re good to go!
4. Content strategy
Here’s the most important bit and how you can create a distinction from the others in your niche and make a real name and impression – your content. The entire reason why people will follow you depends on –
- What you can offer to them in terms of value;
- Why should they be witnessing your content?
When you sit to strategise on what your content plan should be for your personal branding, you might be overflowing with ideas. Here, it is important not to lose track but to experiment with what works. And when that does, you can go into full production of that form of content. You will also be able to maintain a feed on your social media accordingly.
One of the biggest reasons why influencers and entrepreneurs who are forming their personal brand fail is when they fail to maintain the consistency factor. A person must be consistent in promoting his/her brand until and even after it reaches the mouth of success.
The only reason why one becomes successful in personal branding is because of its content and performance. If even one of the two fails, it can lead to a huge concern while developing your personal brand.
Being regular with your content plan and keeping it up-to-date and fresh will always keep your followers hooked to your page.
‘Consistency is the key to success’
“The richest people in the world look for and build networks, everybody else looks for work.“Robert Kiyosaki
Like we’ve pointed out in one of our previous blogs on how to create more engaging posts on Instagram, it is extremely important to know and be connected with others in your space. This can’t be stressed enough.
Giving credit to those in your space, while also collaborating with them can help you spread your reach much more, and at the same time, you’re being able to engage with a wider audience set.
Help the others in your space whenever you can, put up genuine, value-adding comments on their post. Slowly and steadily, your personal brand will garner a good reputation.
7. Be available
One of the best ways to grow and become popular is being present to the problems being put up by your fans and followers. Being ‘present’ essentially means being able to give fast replies, faster deliverance on services, collaborations or projects.
All famous influencers are always replying to top comments, creating content on trending topics, collaborating on the go. This is all to create a presence around your personal brand and is an effective brand marketing strategy and can help in personal brand building.
Bonus tip: Be Patient
Here are some tips for you to start and get going with your personal brand! Follow these religiously and see yourself going up the ladder! However, be patient. You will not get viral or famous overnight. It takes time, a lot of effort, even more dedication and the most amount of perseverance and patience. There’s a very famous quote which Lionel Messi once said in an interview when someone told him that he was a God-gifted talent and became famous overnight –
“I start early and I stay late, day after day, year after year. It took me 17 years and 114 days to become an overnight success.”Lionel Messi
Always keep this in mind.
Looking for inspirational influencers who are creating a personal brand? Read our blog by clicking here, where we recommend certain influencers you can follow in different niches!