With the endlessly growing competitive digital market, content creators need to equip themselves with many add-on abilities along with their skills and niche expertise. And to stand out among their peers and competitors, content creators need to build their personal brand and self-market themselves.
Self-marketing is the process of optimising and strategising how you put yourself out to others. You might have a great skill set and expertise that can help many people, but they need to identify your skills and expertise to utilise them. This is where self-marketing plays a significant role and helps you monetise your skills.
Imparting skills and knowledge is an excellent service, and as the service provider, you are undoubtedly a brand. In order to grow your brand and attract more audience, you need to concentrate on both the service (content) and the brand (you – content creator). That’s why personal branding and self-marketing have become an ultimate need for sustainable growth.
What is self-marketing?
Marketing is getting potential clients and customers interested in the brand’s product/service and ultimately persuading them to buy. Self-marketing is very similar to it. Self-Marketing enables individual people to showcase their skills to the world to stand high among their peers and competitors. It will help them attract better work and earning opportunities.
Individuals can use self-marketing to improve their image and reputation to advance their professions. Similarly, content creators can use it to establish themselves as an expert and thought leaders in their niche.
Self-marketing also allows content creators to communicate their values, skills, experiences, and vision to the potential audience. The more content creators establish their unique image, the greater the chances of building a community with a loyal audience.
How to do self-marketing?
Self-Marketing, when strategised and executed well, will help you reach the top of your niche and industry. As self-marketing helps establish a personal brand, which ultimately helps to make your content trustworthy and get more opportunities to raise income.
To be a successful content creator, you should build your personal brand and gain authority in your niche so that your potential audience will remember or can find you in the digital world. We have listed five self-marketing keys to promoting yourself along with your content.
1 – Leverage social media
You can use multiple social media platforms to establish your personal brand. You can address different sectors of your target audience on different platforms. Every social media channel has its unique characteristics and personality, and so are its audience/members. You have to make sure that you strategise your self-marketing plan that aligns with the choice of social media.
On Instagram, you can gain the audience’s trust by using your face value. It requires you to establish a personal brand by revealing your identity, body language, and face value. While on LinkedIn, you don’t need to show your face or put out images or post reels. A content strategy with good storytelling skills will help establish your personal brand on LinkedIn.
2 – Keep Upgrading your skills
Every field keeps on evolving, and as a content creator, you also need to evolve in your field. You can become an expert or thought leader in your niche line and gain the power to influence and inspire a set of audiences only when you keep updating and upskilling yourself. It will also help you stand out among your competitors.
You also need to show your audience that you are also a learner, and you pass on the knowledge you gain to them. It will help you get the trust of your audience. You can also talk about the recent happenings in your niche or any new tools or other information with your audience or publish it as content.
3 – Exhibit your personal brand (mark your USP)
Every brand that provides products or services will have its USP. So as a personal brand, you should have your USP. Along with it, you should have your tone of voice and branding identities to build your brand awareness and leverage self-marketing tips effectively.
Find out what value you’re providing your audience and community. And make this value the focal point of your self-marketing efforts. But don’t forget to back it up with facts and evidence. Look for content and knowledge gaps in your niche and fill them with your skills. Your value stems from your one-of-a-kind skillset. Build a unique skill set and USP if you don’t already have one.
4 – Build your communication strategy
Have an effective communication strategy to build healthy and long-lasting relationships with your audience and community. Provide timely answers to their queries, automate your social media, and regularly engage with your audience.
Start organising interactive sessions with your community, conduct contests and giveaways, and host free webinars and live sessions to connect and understand your audience. This will build an image that you care for your community and audience, eventually resulting in building a strong, loyal and knowledgeable community.
5 – Take credit and leverage social proofs
As said earlier, self-marketing is the way you represent yourself on social media and other platforms where you publish your content. When you obtain a positive result, make sure to take credit for it, celebrate your victory, and highlight your accomplishment. This will allow people to know your recent work and how well versed you are in your field. Along with your accomplishments, you should post-social proofs of how your audience is thriving with your content’s support.
At TagMango, we assist content creators host webinars and courses that will effortlessly attract and equip their community. TagMango is a SAAS platform that offers various tools for smoothly connecting cohort-based live courses and workshops to a creator’s economy which includes a payment gateway, a chat feature, a landing page builder, and an in-built video hosting.
