Good food = Good mood!
Good Food Creator = Good Mood Creator!
We all share a unique relationship with food! Culinary Arts as a genre is extremely vast and encompasses cooking, its subset baking, gastronomy, prepping, plating and presenting, and more. Some love to make delicacies and pour their heart and soul into making them, and some love to devour lip-smacking multi-cuisine food and baked delights.
Not only a basic necessity but food is also a lifestyle choice. In this digital age, food is not only being made globally by creators, chefs and commoners, but the process of making it and plating and consuming it is also one of the top watched genres by aficionados!
Considerably, during the COVID-19 pandemic, when the whole world was confined, food became an even more important part of people’s lives. Right from whipping up Dalgona Coffee to baking Oreo Mug Cakes to frying Cereal Pancakes to quick Bachelor-friendly meal preps, the social media channels were flooded with food content. And, continue to do so!
The power of visual media was ascertained in a more prominent way during the pandemic. Food as a genre reached a new zenith, as never seen before. And due to the diversification of the genre, there are many factions when it comes to Creators in the niche.
Why is food content booming?
- For times immemorial, the food media industry has been flourishing. It is much more than entertainment and enjoyment.
- Humans share a complex relationship with food, and its representation takes the form of addiction, the key emotion being – one cannot get enough of it.
- Many modern researches indicate it being a by-product of modern media culture and a symbol of cosmopolitan ideals.
- The boom of electronic devices, web content, and information and communication technology have somewhat colonised the food niche in the past few years. Not only that, but overall media content has undergone a significant shift.
In today’s social and cultural context, food is being viewed as a modern medium.
The influence celebrities have over this niche is to be noted as well. With the boom of bloggers and influencers, celebrities turning food critics, micro-celebrities, new-age food experts, amateur bloggers and nutritionists, and more, the online food content creators are contributing to the boom. Another thing to note here is that food programming on TV channels and OTT continue to have cultural leverage.
How BIG is the Food niche?
Here are some more facts!
- About 72 countries have culinary integration with foreign cuisine.
- #food is also a very common and popular tag on various social media platforms.
- According to a study conducted in Bengaluru in 2021, about 34.7% people responded that they consume food media frequently, about 40.8% said occasionally, around 11.7% said they consume food media all the time.
- According to the same study, 88% of people believed it to be true that there’s been an increase in the number of productions related to food and culinary.
- A colossal 61.3% of the people agreed that the consumption of food-related content has increased multi-fold over the years. The viewership also has grown immensely over the years.
Why do people “consume” Food Media?
What’s the Scope for Food Content Creators?
The TAM (total addressable market) for Food Niche Creators is quite challenging. There is just too much content online and really high competition. But the scope for Food Content Creators is massive as well.
How can a Food Creator create a strong presence online?
If Food on Social Media is so big, how many creators are making content?
How are Chefs monetising?
Food reviews and blogging
Due to the credibility that chefs have in their domain, they regularly post food reviews on social media. Chefs even maintain their blogs on blogging websites or even micro-blog on Facebook and Instagram. This leads to monetisation at a later stage where they are requested to post paid reviews and produce paid content for a certain hospitality group or brand. Chefs also contribute to media publications as columnists and get paid to share their expertise.
One of the most traditional ways of monetising their craft amongst chefs is by penning down their own recipe books. Celebrity chefs, especially, take this route and are approached by publication houses for book deals.
Cooking for orders
Pandemic saw the rise of home chefs and home-kitchen and even cloud kitchens. Thousands of chefs launched their own ventures and started accepting personal orders for catering for events. There is a huge market for good chefs catering for corporate events and even taking private orders through social media.
Brands often approach esteemed chefs for native advertising. Chefs with a strong community often get paid collaboration opportunities with brands. They produce audio-visual or sometimes static content for the brands. Under various regulatory bodies, the chefs have to either add a paid partnership tag on posts or announce in the beginning of a video or podcast that it is a branded deal.
The TagMango Way: Workshops & Courses
One of the easiest and simplest ways in which chefs can monetise their skill-set is by hosting live or pre-recorded workshops or courses on TagMango – a SaaS platform enabling Creator Monetisation. About 100+ professional chefs have chosen TagMango to add a sustainable source of income.
TagMango x Food Creators
Total Subscribers: 5,883+
Average Creator Earnings: Rs. 4,30,208* (approx)
Why is TagMango the best place for food creators?
How do our features help food creators?
The edge that TagMango Food Creators have over any other monetisation avenue is that we have made a robust product equipped with handy features that maximises a Creator’s earnings but minimise their effort in doing so!
Our top features are:
- Mango builder – A creator’s offerings are called Mangoes. A mango can be readied in seconds.
- Landing Page Builder – Build professionally looking websites that can be readied in 10 mins.
- Courses – Creators can make full-fledged courses, complete with sections, chapters, resources and a lot more.
- Integrated Chat System and Video Calling Feature – Creators can interact with their subscribers via chat or a group video call and even promote peer-to-peer communication, right in the platform itself.
- Unique Upsell Feature – Create upsells, add discounts and sell premium offerings during live workshops! Subscribers can buy it directly on the call without toggling windows.
- Marketing Tools – With our Marketing section, a Creator can launch various Email and WhatsApp campaigns, offer discounts through coupon codes and manage the generated leads.
- One-click payment feature – Creators can directly withdraw their earnings with a single click. No hassles.
There are more features and tools that our Creators are using to scale their earnings.
How to get started with a workshop on TagMango? Here’s a handy guide.
We believe in fostering an environment in which Creators can solely focus on imparting their valuable knowledge to their community. The rest? We take care of it!
We are building a shop for Creators to host their live, pre-recorded workshops and courses. Creators have full FREEDOM over what they create, what they sell and their earnings. The platform also enables them to have a bird’s eye view and in-depth view of their services, earnings, profile visits, and so much more.
So, what are you waiting for?
Come join the brigade of food creators and monetise your skill-set! Sign Up!
Think Monetisation, Think TagMango!
Written by Rachna Srivastava