Are you someone who watches television for daily soaps and music or to have a relaxing time? Rather than switching channels, isn’t it better to watch everything on a single platform, just with a few clicks? With several platforms around us, you must be wondering which one stands out?
Well, the undeniable winner is YouTube!
According to a recent study, 79% of Internet users have active YouTube accounts. YouTube, the video-sharing platform, has evolved as a career in many terms. Whether to watch old videos or to streamline the new ones, YouTube has been a favourite for decades now. In regard to grabbing public eyeballs, YouTube has come a long way.
According to a report released by App Annie, youngsters and teenagers spend most of their time looking at inspirational and fun videos. Do you know that even the biggest celebrities have recognised the importance of YouTube? Yes, you read that right! Despite being some of the most sought-after names in the Bollywood industry, A-listers like Alia Bhatt, Shilpa Shetty, and Jacqueline Fernandez have their own YouTube channels with millions of subscribers.
Not just these, all the leading men of the industry, including Aamir Khan, Akshay Kumar, Varun Dhawan, and others, regularly appear in YouTube videos to promote their upcoming movies as they realise it is the best way to reach maximum people. Here are some of the reasons why Bollywood is entering the YouTube space:
A Personalised Platform For All
From videos about food challenges to videos about everyday life, YouTube is flooded with fun, exciting, and sometimes dull content. In some cases, it has transformed into a personalised platform where Bollywood celebrities show what happens behind the curtains.
Were Bollywood celebrities always attracted to YouTube? Not really! It is quite recently that most celebrities from Bollywood have started to appear in videos of famous YouTubers.
To name a few:
- The appearance of actors like Alia Bhatt, Madhuri Dixit, and Sonam Kapoor on the Team Naach YouTube channel.
- John Abraham’s appearance in Flying Beast, aka Gaurav Taneja channel.
What these actors show on YouTube gives a glimpse of their life that rotates between cut and action. Hence, subscribers can expect a ton of unique content based on their areas of interest.
A Chance to Showcase the Natural Side
For Bollywood celebrities, like Instagram, YouTube is a platform to showcase their natural side. It provides them with a medium to show off their never-seen-before persona. It is often believed that celebrities are rude in how they talk or behave; however, through YouTube videos, they try to form a new and actual image for their fans or followers.
A Way to Step Into an Alternate Career Path
On the one hand, where Bollywood is a dream for almost every Indian, for the Bollywood celebrities, YouTube is an alternative career path. Working as a Bollywood celebrity is not an easy task. It involves hard work, patience, and hours of practice and rehearsals. However, YouTube is a fun space that allows celebrities to take charge of their timings, give a closet tour, and do all fun activities without answering questions.
iPad is on the Apple Macbook Pro. Youtube logo on iPad screen. Youtube is the largest video sharing website in the world.
A Fresh Perspective
When you think of YouTube, it’s not always about a person capturing every single moment of the day. There is another side, too, which these celebrities love to explore. Right from being makeup artists to fitness gurus, these celebrities introduce a new video format to the part.
The video-creating platform is gaining immense popularity. With millions of users from all around the globe, this platform has attracted even the biggest movie stars to give their life updates to fans. Here is the list of Bollywood celebrities on YouTube:
- Kartik Aryan, with 619,000 subscribers and over 2.7 million views.
- Alia Bhatt, with over 1.6 million subscribers.
- Priyanka Chopra, with 666,000 subscribers
- Jacqueline Fernandez, with 765,000 subscribers
- Shilpa Shetty with 2.95 million subscribers.
Looking at the numbers, it can be said that the Bollywood dependency on YouTube is resounding and that YouTube promotions are the first thing that comes to every director’s mind when they discuss “Movie Promotions.”
Bollywood and YouTube are the two most evolving spaces. Both are at their peak, and the best thing is that they have started to rely on one another. At TagMango, we equip content creators to engage their audiences directly. TagMango is a desktop and mobile app-based SaaS platform, providing creators with a payment gateway, a chat feature, landing page builder, inbuilt video-hosting, and other tools for seamlessly hosting workshops and cohort-based live courses.
For deeper insights on the creator economy and to learn how creators can monetise, check out TagMango!